In 2023, Informa Markets' Premiere Group will also open its doors in two emerging new markets, complementing the shows in Orlando and in Columbus, Ohio. The two new destinations will be Anaheim, California, and San Antonio, Texas.
Premiere Beauty Anaheim will launch in April 2023 and dates for Premiere Beauty San Antonio will be announced shortly. This move looks to solidify Premiere's leading voice in the U.S. beauty community, under the guidance of Informa Markets who brought the shows into their South Florida Ventures portfolio last year.
„This is just the beginning.“
"We are thrilled to be growing the show to reach new audiences and help innovators get their product service discoveries in front of beauty industry professionals across the U.S.," said Ed McNeill, VP of Premiere Group. "California and Texas are two thriving markets that we are excited to tap into, and we see immense potential for future growth in those cities and beyond. We intend to be the leading voice in connecting beauty industry professionals worldwide."
This expansion does not seem to be the last, as Ken McAvoy, president, Informa Markets South Florida Ventures, states: "The beauty industry is growing rapidly, and so is Premiere. This is just the beginning, you can expect to hear more exciting announcements very, very soon."http://premiereshows.com/