Jojo Feld has been appointed as head of growth and engagement for Shoppe Object, the recently acquired design-focused home and lifestyle tradeshow of International Market Centers (IMC) and its Shoppe Online B2B e-commerce platform. She reports to Shoppe Object show director and IMC vice president Jesse James.
"Shoppe Object is on a growth trajectory following its acquisition by IMC", said James. "Jojo will be instrumental in fostering strategic development of the physical and digital Shoppe Object experiences while maintaining and amplifying our unique point of view. Her experience in content-based commerce is the perfect fit for thoughtfully expanding our reach."
„Her experience in content-based commerce is the perfect fit.“
In the new role, Feld will focus on strategic marketing to drive expansion and market share. In the digital space, her role includes enrichment and oversight of the Shoppe Object website and Shoppe Online ecommerce marketplace plus focused development of social media strategies and management of the content creation team. Feld is an expert in community-focused ecommerce. She has a seven-year tenure at online gourmet content destination Food52 under her belt. Additionally, she led the launch of Martha Stewart's first direct-to-consumer ecommerce platform.