has announced that it has acquired a majority interest in the Mexico-based event, EXPO TENDERO. Launched in 2019 by Pedro Fernández, CEO of Multipav, EXPO TENDERO is the only event in Mexico specifically focused on the "Tenderos" sector, the ubiquitous corner shops located throughout the country. The inaugural event attracted more than 10,000 store owners to the one-day show. For future editions, Tarsus Mexico will partner with Multipav to produce the event. Commenting on the acquisition, Tarsus vice-president of Latin America, Paul St. Amour, said: "Bringing EXPO TENDERO into the Tarsus portfolio has certainly come at an opportune time to support this important industry in Mexico. EXPO TENDERO will meet the needs of the sector, which at the moment is looking to improve processes and embrace digitalisation whilst maintaining the local, friendly approach they are known for."
„We are delighted to invest in a new industry and moreover one that is at the cornerstone of retail in Mexico. “
Pedro Fernández, CEO of MULTIPAV, echoed St. Amour's thoughts: "We were very pleased with the high-quality show delivered to our customers two years ago along with the market knowledge and relationships we have built, but mostly, we are excited about the expertise that Tarsus Mexico will bring to the table for our second edition as it will lead to an even stronger event for all our customers."
Douglas Emslie, CEO of Tarsus Group elaborated on the fit for the business: "We are delighted to invest in a new industry and moreover one that is at the cornerstone of retail in Mexico. Whilst retail is a new sector for us in the region we have identified synergies with our existing food portfolio and have exciting growth plans for the show going forward." EXPO TENDERO is scheduled to take place from August 4 to 5, 2021 at Palacio de los Deportes, Mexico City, showcasing equipment, services and business training for store owners, while also ensuring suppliers to the sector, from food to toiletries, and key wholesalers are represented on the show floor.