In one month, the interactive MICE event ´Italy at Hand – 2021´ will take place in the fashion Capital Milano, hosted by the Convention Bureau Italia and Enit. 35 exhibitor are going to meet at least 45 European buyers within a B2B appointment agenda.
The Starhotels Rosa Grand Milano – Starhotels Collezione will host the opening night on 16 December. Palazzo Serbelloni, one of Milan’s monumental historic buildings in neoclassical architecture, will host the B2B sessions on Friday 17th and Saturday 18th. One highlight will be the Gala Dinner on the actual set of the upcoming House of Gucci movie, 1930´s Villa Necchi Campiglio, on 17 December.
According to Convention Bureau Italia and Enit, there are still few slots available to apply as a hosted buyer for the eventand rediscover Italy. This year the Hosted Buyer programme will exclusively be available to European Buyers. Beyond giving admission to the full event, it will grant them travel, hospitality, and accommodation to the event.