Italy at Hand: 2022 Campania
Italy at Hand

2022 Campania

Photo: Convention Bureau Italy

Convention Bureau Italia and ENIT announce the fourth edition of Italy at Hand, which will be held on 16-18 November 2022. After three editions aimed at consolidating the event, this year will mark the beginning of its evolution, which aims to expand its offer and to elevate Italy at Hand as the benchmark event for international buyers interested in Italy as a top-tier MICE Destination.

The most obvious consequence of this process concerns the destination: after organizing the previous editions in Bologna, Rome and Milan, the host destination of Italy at Hand 2022 will be the Campania Region; with Naples hosting the B2B sessions and the social and team building activities, while a best-selling destination such as Sorrento will team up with other 'rising stars' such as Salerno, Campi Flegrei, Ischia and Procida in hosting post-tour activities, underlining Italy’s signature feature of being the quintessential multi-destination for MICE events.

The event will include 3 days of networking, distinguished by the seamless integration of business and entertainment. However, this year there will be 40 Italian MICE suppliers meeting 55 high-profile international buyers for an estimate of over 1,200 B2B scheduled appointments.

In addition, the guests will experience 4 informal and fun activities connected to the emotions, images, sensations and inspirations sparked by Italy’s identity and its traditions. The detailed program will be announced at a later stage this year once it will be made final.

"In this global mood of MICE recovery and positivity that it is finally coming back worldwide, we are thrilled to present Italy at Hand 2022" - announces Carlotta Ferrari, President of Convention Bureau Italia- "I am extremely proud of the choice of this year’s Host Destination, which closes the circle of the territorial distribution of the event. After being organized in the north and central Italy, finally the south will also have its representative in the Campania Region, a true ‘open-air destination’. Moreover, we are extremely satisfied to be able to organize this important project together with the Campania Region and, for the second consecutive year, together with ENIT right from the start of the project, which confirms the consolidation of a vital collaboration for the future of business tourism in Italy".

“Campania with its extraordinary beauty, its fascinating thousand-year history, the largest number of UNESCO awards in Italy, the inestimable food and wine heritage, the distinctive hospitality and its proverbial authenticity, will allow international buyers, coming from the main MICE business generator markets, to live the emotion of a Unique experience and to touch the variety of the offer of “Campania Divina” at hand”, states Felice Casucci, Campania Region Councilor for Administrative Semplification and Tourism.

From today international Buyers wishing to apply to Italy at Hand’s hosted buyer programme can submit their application by visiting www.italyathand.com and fill the dedicated form.

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