For the first time in the history of the event Italy at Hand 2022 Campania will take place in three different historical venues. The Italian National Tourist Board now reveals the three locations for the event which will take from 16th to 18th November 2022.
In less than just two months European MICE buyers will once again have the chance to discover Italy during the fourth edition of Italy at Hand – 2022 Campania. The event will include, as usual, 3 days of networking, distinguished by the seamless integration of business and entertainment. However, this year there will be 40 of the best Italian MICE suppliers meeting 55 buyers - against the 45 buyers and 35 suppliers of the previous editions, with 4 signature activities connected to Italy’s identity and its traditions.
Upon the event’s launch, it was already highlighted that for the first time in its history, the event will take place in multiple destinations in Campania. The Italian National Tourist Board now announces the three venues that will be hosting the main B2B event in Napoli.
After last year’s edition, which boasted a venue that hosted -among others- Napoleon Bonaparte and W.A. Mozart, this year the tradition will continue: Italy at Hand’s opening night will take place on November 16th
at Palazzo Caracciolo, a hotel located in a historical building right in the thriving heart of Napoli. The building is steeped in history, having not only been the residence of the aristocratic Caracciolo family, but also that of the King of Naples, Joachim Murat, Napoleonic commander, and statesman.
Napoli, as almost every coastal city, is a city with the sea in its DNA; a city whose port meant a fecund cultural and commercial exchange over the centuries since the times of the Greeks and the Romans. No other venue could better reflect that atmosphere of exchange than Napoli’s Stazione Marittima
(Italian for ‘maritime station’) that will host Italy at Hand’s B2B sessions on November 17th
. The Stazione is a modern congress center with 18 multi-purpose rooms distributed over an area of over 3,300 square meters, with a maximum capacity of about 1800 pax. The room that will host the B2B meetings is located at the very tip of the congress center.
The third venue is also deeply rooted into Napoli’s past, a piece of Gothic and Baroque art: The Donnaregina Monumental Complex
- Diocesan Museum of Naples will host Italy at Hand's Gala Dinner on November 17th
, which will have participants embark on a journey through centuries of history. The Monumental Complex is made of a cloister and two different churches who differ in age and style: Donnaregina Vecchia, whose origins go back to the 14th
century when Mary of Hungary, Queen of Naples, ordered its restoration following the Gothic style; and the 17th
century church Donnaregina Nuova, built when the Clarisse nuns who lived in the cloister fancied a new church, more suited to the Baroque taste of that time. The two churches were then linked by a small corridor -which still exists today- connecting the two apses: a sort of umbilical cord through different eras, through which one could move around without leaving the cloistered areas.
With less than two months to go, there are still few slots available to European buyers willing to apply to Italy at Hand’s fully hosted buyer programme. Beyond giving admission to the full event, participating will grant buyers travel, hospitality, and accommodation.