Italy at Hand: Invitation to Milan for Europe...
Italy at Hand

Invitation to Milan for European buyers

Picture: Convention Bureau Italia
Italy at Hand 2021 will take place in Milano from 16 - 18 December 2021.
Italy at Hand 2021 will take place in Milano from 16 - 18 December 2021.

Convention Bureau Italia and ENIT – Italian National Tourist Board announce today that the Hosted Buyer registration for Italy at Hand - 2021 Milano from 16 - 18 December 2021 is now open.

Italy at Hand is a three days of event with 45 qualified international buyers, 35 exhibitors the Italian MICE Industry, over 1,000 business meetings, lots of formative and fun activities connected to the emotions, images, sensations, inspirations sparked by Italy’s identity and its traditions; all of this set in one of the most iconic Italian cities, as well as one of the World’s fashion Capital: Milano. The event’s partners are YesMilano Convention Bureau as the host destination and AIM Group International as creative partner.

This year the Hosted Buyer programme will exclusively be available to European buyers. Beyond giving admission to the full event, it will grant them travel, hospitality, and accommodation to the event. All the applications will be carefully evaluated and, eventually, selected according to the high standards of profiling adopted by CBItalia and ENIT when recruiting buyers. Interested buyers can apply here.

The opening of registrations for buyers comes just a few days after Convention Bureau Italia sold out all the exhibition slots reserved for the Italian MICE suppliers, whose amazing response for participating, as a matter of facts, exhausted all the tickets available just three weeks after their sale was officially announced.

This overwhelming response from the Italian suppliers unmistakably implies that Italy can’t wait to welcome back again MICE planners from all over the world. Among the registered exhibitors there will be all the Italian DMOs and CVBs, the major hotel chains and hotels, Italian agencies and congress centres.
Italy Milano