Junior Chamber International (JCI) chooses Br...
Junior Chamber International (JCI) chooses Bruges

JCI’s European conference 2022 will take place in the new Bruges Meeting & Convention Centre

Foto: metaarchitecturebureau

The election of Bruges as the host city for Junior Chamber International’s 2022 European conference provides opportunities for companies located in the Bruges area. Indeed, many Bruges- and West Flanders-based companies have focused their activities around the theme of the congress: 'Food for generations'. For two years, JCI Bruges and JCI Houtland worked together closely with Visit Bruges Convention Bureau to prepare the bid for this major congress, one of the first to take place in the new Bruges Meeting & Convention Centre. "This will be a major boost for congress tourism in our city", says Alderman for Tourism Philip Pierins.

During the digital general meeting of JCI Europe, JCI Belgium presented its candidacy to host this European congress in 2022. 250 enthusiasts followed the virtual election online from their home. In June 2022, Belgium will put forth its best effort to inspire approximately 2000 European JCI members to help create a better future for food, and to change the way we deal with food. The Bruges area is home to numerous companies focusing on innovation in agriculture, fisheries, food production, and food processing. In keeping with its daily mission to strengthen the economic fabric, JCI wants this conference to offer innovative companies a platform to promote themselves.

The intention is to work together with the industry to define trajectories around four themes: Sustainable Food Production, Nutrition, Gastronomy and Heritage. Many European countries still think of Belgium as the country of beer, chips, chocolate and waffles. "We are proud of these culinary assets," says Jonas Maes, leader of the team that will be realizing this project. "However, the four defined pillars will help us appeal to a wider audience and create a link with companies based in West Flanders. We are also integrating the annual network event B2BnB and invite partners such as De Hanze Business, Voka and Unizo to organize a business forum at the conference. Business and networking are in JCI's DNA."