Joint measurement: Explori and Evolio partner...
Joint measurement

Explori and Evolio partner in North America

Photo: Explori / Evolio

Event measurement experts Explori and Evolio Marketing have announced that they have entered into a North American strategic partnership, combining strengths to further expand their expo and corporate event measurement services.

Explori CEO Mark Brewster says, "We couldn't have found a better partner at this stage in our strategy. Evolio's experience, skills and reputation are second to none. Not only does this relationship deliver new resources, but it brings years of exhibit measurement specialism that is already adding value. The U.S. has been the fastest growing market for us for the last three years. Having an expanded U.S. presence and additional expertise sees us primed for further growth".
„This relationship delivers years of exhibit measurement specialism.“
Mark Brewster, CEO Explori
"Having worked in event measurement and strategy for more than 20 years, I am confident that Explori' s platform and expertise solves the problem of delivering quality research at a massive scale regardless of the size and budget of an organisation's event marketing programme", commented Joe Federbush, president of Evolio. "There are strong synergies between our businesses and I'm very enthusiastic about the enhanced benefits and insights they will bring to Evolio's customers."

Federbush has taken the role of executive vice president, North America, at Explori and will oversee customer success, business development, and talent acquisition for BtoB and BtoC events, while continuing his role as president of EVOLIO.