Jurassic World in London
Foto: ExCeL London 
The Exhibition, hosted at London’s largest event venue ExCeL, has achieved ‘dino-mite’ success after the immersive experience sold almost 315,000 tickets during its tenancy – making it one of the highest attended Jurassic World exhibitions in Europe.
The family-friendly dinosaur experience, which is based on one of history's most iconic movie blockbusters, has also become ExCeL’s longest running event at 137 days after opening its doors last August and concluding in January 2023.
Staged over 20,000 square-foot, the exhibition led audiences of all ages on an immersive experience inspired by scenes from the movies. Even before it opened, the exhibition recorded its highest ever advance ticket sales beating those from its previous eight locations.
More recently, the exhibition was also recently crowned winner of ‘Best Visitor Experience 2022’ at the Access All Area awards where it was shortlisted alongside nominees such as Isle of Wight Festival, BST Hyde Park, and Westival.
Damian Norman, Head of Live Events at ExCeL who helped bring the exhibition to the venue, said: “Jurassic World: The Exhibition was ExCeL’s first immersive experience and was more than a year in the making. For it now to be one of the franchise’s most successful locations is a real honour and a testament to this proof of concept. Visitors came from all over the UK and even the world to see it, showcasing the appetite for London and live attractions, and something we now want to build on with other major immersive experiences in the pipeline.”
ExCeL, which was recently certified carbon neutral and hosts up to 400 events per year – will continue its packed schedule for 2023 including the likes of MCM Comic Con, the all-electric race series Formula E and medical association PCR London Valves. About ExCeL London ExCeL London first opened in November 2000, in an area of regeneration in London’s historic Royal Docks. More than 20 years later it has become one of the UK’s largest event venue, hosting some 400 shows per year and welcoming around four million visitors from every corner of the globe. Events hosted at ExCeL generate around £4.5 billion in economic impact for London. Under the ownership of ADNEC, ExCeL has seen investment in its facilities and is currently embarking on a further 25,000sqm expansion programme. More recently it has played host to innovative live events such as the all-electric Formula E motorsport championship and Jurassic World: The Exhibition. It also prides itself on championing sustainability and is certified carbon neutral – the first UK venue of its kind to achieve the international recognised PAS 2060 status.
