Koelnmesse is striking a strategic partnership with IEG Italian Exhibition Group. Sigep, IEG's international event and flagship show for "Made in Italy Products" in the sectors, ice-cream, artisanal pastry and bakery products, chocolate and coffee, will be introduced to locations around the world at which trade fairs powered by Anuga are staged, as well as new potentially profitable markets for both Sigep and Anuga, and in which neither have previously had a presence.
„This strategy is an anticipation of trends that will influence trade show business in the coming years. “
Corrado Peraboni, CEO Italian Exhibition Group, states: "After Green Technologies and Wellness, we are therefore projecting the Italian ambassador of dolce foodservice into the world on a global scale with the driving force of a leading food event such as Anuga. This strategy is both a reaction to the changing context of international connections and an anticipation of trends that will influence trade show business in the coming years."
"We are very pleased about the new strategic partnership with IEG. Together, we can build on this and ensure further synergies and the opening up of new markets within our worldwide Anuga network," explains Gerald Böse, president and chief executive officer of Koelnmesse.