From February 2021, Jan Garnefeld, 40, will be responsible for the analog and digital trade show business of Dmexco. The sales expert has been with Koelnmesse since spring 2018, where he was previously responsible for sales activities and managing the key accounts of Europe's leading digital marketing and technology event. Before that, he organised large sports events and was responsible for sales at the digital start-up Talk Digital. Garnefeld takes over the role from Christoph Menke-Salz. The former national player left the company at the end of 2020 to take up the post of sports director and board member of the Germany Hockey Federation in January 2021.