After Brazil, Columbia and the USA, Mexico will be Koelnmesse's fourth business location in North, Central and South America. The basis and the first building block for expanding the company's business activities is the signing of a memorandum of understanding with ANTAD, the leading retail association and organiser of Expo ANTAD in Guadalajara, Mexico, whose official international sales partner for the 2023 edition is now Kölnmesse.
With its cooperation, the two trade fair organisers are exploring a deeper partnership in the food sector in Mexico. The country is seen as a bridge between the markets in the U.S. and South America. With Expo ANTAD, the leading event in the food industry and the hotel and restaurant sector, ANTAD has a broad overview of retailers' demand. Koelnmesse will contribute its know-how and network within the food industry.
„We look forward to expanding our portfolio in Mexico with ANTAD.“
"Food and food technology is one of Koelnmesse's focus areas, with our flagships Anuga and ISM, and other trade fairs around the globe, such as ANUFOOD, Alimentec and THAIFEX - Anuga Asia. We look forward to expanding our portfolio in Mexico with ANTAD as our strong partner", says Gerald Böse, president and chief executive officer at Koelnmesse. In a second step, the partners intend to initiate further cooperation projects, also in non-food sectors.
The partners had already cooperated for the first time in May 2022 on the organisation of the German pavilion at Expo ANTAD for the Federal Ministry of Food and Agriculture.expoantad.com.mx/en/inicio-alt-english