The European Cities Marketing (ECM) Summer School 2017 will take place in Dresden, Germany, 26-30 August 2017. This 31st edition of the recognised educational programme on the Meetings Industry will provide at least 50 new delegates with the basis and know-how to progress a rewarding career in the sector. Since 1987, the ECM Summer School is a well-known programme that sets out the background and context of the Meetings Industry with a focus on European and international best practices. Course content is adapted to staff who are just starting out in the sector.
Students coming to the ECM Summer School will:Learn
Where to find clients
How to build a marketing plan and measure the success of your destination
How to make a bid
What you can get for exhibiting to International Trade shows
How to work with the press
How to attract major associations or corporate clients
How to work with local partners: PCOs and DMCs
How to work with a team
How to run an efficient site inspection
How to build the best RFPs
Building a strong network of European colleagues
Social programme and what the hosting destination has to offer
"Last year in Zagreb we celebrated the 30th edition of the ECM Summer School. This school has always been the bridge to a successful career in the Meetings Industry, and has graduated more than 1,600 students - many of whom have gone on to become industry leaders. It's a real pleasure to organise this year's edition in beautiful Dresden" said Bettina Bunge, ECM Vice-President for the Meetings Industry and Managing Director at Dresden Marketing Board. The ECM Summer School qualifies for CMP certification and every student getting a ECM Summer School diploma also gets 17.75 Clock Hours for their overall CMP certification.