IMEX America 2018: Lessons in legacy
IMEX America 2018

Lessons in legacy

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Legacy, the IMEX Talking Point for 2018, will be the talk of IMEX America when it comes to life through a series of engaging activities including a major research report, a keynote presentation, education sessions and even a wall of inspiring legacy story. It begins right from the start with the opening Meeting Professionals International (MPI) Keynote ‘Legacy – the power of events’ on Smart Monday, powered by MPI, and continues throughout the show. In a keynote sponsored by Visit Anaheim, Julius Solaris, editor of EventMB will reveal how events that are planned with a long-term legacy in mind can change lives, businesses and whole communities. He will share findings from a major new industry research report, commissioned by IMEX, researched and produced by EventMB and developed in association with ProColombia. ProColombia Vice President, Julián Guerrero, explains: “In the 21st century the meetings industry is not only asking questions about what a destination has to offer an event but also how an event can contribute to a destination. This is the idea of legacy. www.imexamerica.com
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