Londonandpartners: London begins to promote i...

London begins to promote its neighbourhoods


London’s convention bureau will be showcasing the city’s diverse neighbourhoods as part of its 2018 European programme of hosted buyer trips.
As well as visiting venues and accommodation, the programme, which will see attendees discover the city according to different themes, such as medical meetings or technology, will give partners the chance to show delegates their favourite London hidden gems and share their insider tips. This initiative will showcase more of the city to international business visitors in a bid to spread the benefits of tourism right across the capital.
The trips will target European buyers and be made up of groups up to 8 events planners who will be able to apply to join the trips by making an appointment with the Convention Bureau team on the London & Partners stand at IBTM (G10), which will be taking place next week in Barcelona. Barbara Jamison, Head of Business Development Europe at London & Partners, said: “London has never been so popular for both business and leisure visitors. But while this is great news, we need to ensure that we do everything we can to guarantee this will benefit Londoners while giving our visitors the best possible experience. Showcasing our wonderful and lesser known neighbourhoods and attractions to event planners will do just that, allowing them to see the breadth of London’s offering and find the best suited solution for their delegates.” The new programme follows from an initiative launched last year by, the city’s official visitor guide, which saw London bloggers share their local knowledge on the best places to visit in their areas with visitors. More information on this can be found here.