MAD Event Management & UFI: Journalist Danica...
MAD Event Management & UFI

Journalist Danica Tormohlen to drive content for UFI in North America

Photo: UFI

Danica Tormohlen, an award-winning journalist who has covered the trade show industry for more than two decades, is partnering with MAD Event Management LLC to drive content creation for UFI, The Global Association of the Exhibition Industry, and the wider business events industry. Tormohlen is taking on the role as part of the strategic partnership that UFI and MAD announced in June.

Tormohlen will assist MAD and UFI to further develop and enhance the UFI member services to North American members — creating stronger links between the North American exhibition industry and the global industry and to grow UFI's North American membership base. In her role, she will manage content development, analyse research for the region and connect with the industry community on-site at events.
„We are thrilled to write the next chapter of this collaboration.“
Kai Hattendorf, UFI managing director and CEO
Tormohlen has been serving as content director, publisher and editor-in-chief for the Society of Independent Show Organizers (SISO). Prior to SISO, Tormohlen served as editor-at-large for Trade Show Executive. In addition, she served as editor-in-chief and publisher of EXPO magazine, where she worked from 1994 to 2010.

Tormohlen will work directly with MAD president Martha Donato and MAD CEO Marty Glynn, who are the official representatives of UFI in the region and will work to promote and support the business interests of UFI members. She will also collaborate with UFI managing director and CEO Kai Hattendorf and the UFI teams around the world.

Hattendorf said: "Welcome Danica! We have been working together on projects in the past, both directly and indirectly with our colleagues at SISO, and we are thrilled to write the next chapter of this collaboration now. With her depth and breadth of industry experience and connections, Danica will help us drive content for UFI and the industry ecosystem in North America as we gear up for UFI's Global Congress that is coming to the U.S. for the first time in 2023." Hosted by Las Vegas Convention and Visitors Authority (LVCVA), the 90th UFI Global Congress will take place 1-4 November 2023 at the ARIA Resort & Casino Las Vegas.