Over the past 17 months, The Cape Town International Convention Centre (CTICC) has secured 15 international conferences and will welcome approximately 22,000 delegates to the city, bringing an estimated R594 million into the local economy over the next six years.
The CTICC has managed to secure these conferences through collaborative efforts with their partners, such as the Cape Town & Western Cape Convention Bureau. Additionally, one of the most notable conferences secured is Africa Oil Week, part of a 3-year deal the Hyve Group has signed with the CTICC. Nine of the 15 conferences will host a trade exhibition as part of the conference.
CTICC Engage allows professional conference organisers to host seamless and successful live digital events with customisable branding and offers features such as AI matchmaking, a lead generation dashboard and exhibitors booths.
"With strict lockdown measures impacting our normal sales process, the team has had to do everything remotely. As part of the sales process, we take all potential customers on a virtual tour through the centre. The tour allows them to experience the different spaces and get a feel of the venue. We also offer all our clients the options of running hybrid or virtual events using our digital platform CTICC Engage. And our strict C19-Care protocols provide the assurance needed from a health and safety perspective, allowing customers to book with us with confidence" said Ms. Taubie Motlhabane, CEO of the CTICC.