Melissa Sweetland has been appointed to the role of chief commercial officer at Melbourne Convention and Exhibition Centre
(MCEC). She joins MCEC from her own strategic advisory firm, which she is currently running. Prior to that, she was deputy vice chancellor, engagement and vice president at RMIT University.
The chief commercial officer role will bring together all the commercial aspects of MCEC's business under one hat, including IT, sales and marketing.
„The appointment comes at a time when we require additional commercial experience.“
MCEC chief executive Peter King said he is excited to have Melissa join MCEC in the newly created role. "Melissa's appointment comes at a time when we require additional commercial experience, strategic guidance and some new perspective to drive innovation for our business," he said.