MCEC: Natalie O'Brien AM new CEO

Natalie O'Brien AM new CEO

Photo: MCEC

With effect from January 9, 2023, Natalie O'Brien AM has been appointed as new CEO for Melbourne Convention and Exhibition Centre. She will join the business in January 2023 and bring a wealth of leadership experience in the tourism and events industry.

„I'm excited to lead an already iconic Melbourne landmark into the next phase of growth.“
Natalie O'Brien AM, new CEO of MCEC
O'Brien is a former CEO of Food and Wine Victoria, producers of Australia's internationally acclaimed Melbourne Food & Wine Festival. Most recently she has managed her own strategy consultancy while operating as a CEO for Wine Victoria and previously interim CEO for Ballarat Regional Tourism, where she led the co-design of Visitor Economy Recovery Plans. Ms O'Brien was appointed a Member of the Order of Australia in the 2019 Australia Day Honours List for significant service to tourism, food, and the community of Victoria. As CEO of MCEC; Ms O'Brien will be responsible for the overall management, business plan delivery and future strategic direction of MCEC and the operational planning for the new Geelong Convention and Exhibition Centre (GCEC). Ms O'Brien will step into the role following the departure of outgoing CEO Peter King at the end of the year.