Art fairs are the speciality of the MCH Group headquartered in Basel/Switzerland, so landing the contract was only logical. Following a public competition initiated by the Réunion des Musées Nationaux - Grand Palais in December 2021, Art Basel has been awarded a seven-year contract to stage a new trade fair for contemporary art in Paris.
The new event will premiere in October 2022 in the temporary Grand Palais Éphémère until restoration of the Grand Palais is completed in 2024. Together with the Réunion des Musées Nationaux - Grand Palais, the Swiss are aiming to create a fair in Paris that has its roots in the 21st century, radiates out into the city as a whole and is firmly anchored in the French capital and its culture and creative industries.
„This is a first step of a new growth strategy.“
To stage the trade fair, the MCH Group wants to found a new French company and a local team, who will develop their own identity and their own brand for the Paris fair. Andrea Zappia, chairman of the board of directors of MCH Group, adds: "We are proud of the work of our Art Basel team and grateful to RMN for the opportunity to build an iconic event in Paris. This is a first step of a new growth strategy which demonstrates the commitment of our shareholders to enable the full potential of MCH brands and capabilities."