To comply with new governmental regulation, MCI China redesigned, coordinated and delivered an offline product launch event into a combination of live and virtual attendee experiences in less than a week of the event date.
After collaborating with the client to identify the best alternative and handling cancellation regulations, the team decided to transform the event into a hybrid one. MCI China reevaluated the elements, taking into account user experience, design, strategic purpose and technology to ensure an optimal experience for the attendees. The online user experience was supposed to have the same essential elements as the offline original event design. MCI China developed an offline environment and demo area in which media and channel partner guests were present participating in the keynote and other live speakers’ presentations while they were being broadcasted and recorded.
500 media and channel partner guests participated in the event. The information was made available in 7 languages. Florence Chua, Director, Greater China Development, MCI China said: “This project was a true test of the team’s can-do attitude, trusted relationship with the client, and the long-time collaboration of key local partners. Together we overcame all the uncertainties and changes to deliver the best possible hybrid experience for both live and online participants amidst the challenging period.” www.mci-group.com