MEA Banqueting and Catering Award: Melbourne ...
MEA Banqueting and Catering Award

Melbourne CEC wins with offering for digital art gallery


Melbourne Convention and Exhibition Centre (MCEC) was awarded the Victorian MEA Banqueting and Catering Award for the unique, tailored offering for The LUME Melbourne.

THE LUME Melbourne is Australia's first digital art gallery, permanently housed at MCEC and encompassing 3,000 square metres with projections four stories high. Created by Grande Experiences and hosted in partnership with MCEC, THE LUME Melbourne combines state-of-the-art design, sights, sounds, tastes and aromas to immerse visitors in the art and world of the artist.

THE LUME Melbourne includes a dedicated café and unique event spaces in the exhibit and mezzanine. MCEC's culinary experts design and deliver themed menus to reflect the art, times and influences of the featured art and artists.

In keeping with MCEC's food philosophy, the menus showcase Victorian producers and suppliers, benefiting local supply chains and reducing our carbon footprint.
Since THE LUME opened in November 2021, more than 850,000 people have attended the exhibition, 65,000 visitors were served in Café Terrace 1888 and more than 8,000 people attended 39 events.

Following the win MCEC will vie against other state winners for the national award, which will be announced at the MEA annual conference, Evolve 2023 at the Gold Coast in June.