Messe Düsseldorf is consolidating its presence in Egypt as a gateway to the African market and the Middle East by launching a new trade show: FoodAfrica Cairo. It marks the first portfolio extension of the show organiser to include the food industry. FoodAfrica Cairo is closely dovetailed with the packaging trade fair pacprocess Middle East Africa, which is also held in parallel in Cairo, and has formed part of the interpack alliance since 2019.
„We consolidate our position on a highly attractive market. “
Bernd Jablonowski, executive director Trade Fairs and in charge amongst other things of the interpack alliance, regards this as an important step: "We consolidate our position on a highly attractive market. With our participation in FoodAfrica Cairo we are now expanding along the value chain – from the packaging to the food industry." The international food industry is the biggest consumer of packaging and the number of prepacked foods has grown noticeably on a global scale for years. Jablonowski: "We are close to our customers and constantly developing our portfolio in line with their needs."
In future, Messe Düsseldorf plans to take its SAVE FOOD Initiative to Egypt jointly with the FAO (Food and Agriculture Organization of the United Nations). With this move, both partners aim to make a statement against global food losses and waste at the interpack alliance trade fairs, and show how packaging, refrigeration and logistics can help combat these issues, Messe Düsseldorf states.