Messe Frankfurt and VNU Group : Inaugural Mea...
Messe Frankfurt and VNU Group

Inaugural Meat Pro Asia in March 2023

Photo: VNU Group

Messe Frankfurt (HK) Ltd and VNU Group are joining forces to launch a new meat and food processing trade show for the Asian market: Meat Pro Asia. The inaugural edition will open its doors from March 8 to 10, 2023 at IMPACT, Bangkok, Thailand. Originally, the first edition of the joint event was scheduled to take place in March 2021 but had to be pushed back several times due to the pandemic.

The show will take place on a biennial basis in co-location with VIV Asia – the no.1 international trade show from Feed to Food in Asia organised by VNU Group. Meat Pro Asia aims to become Asia's leading processing and packaging trade fair for egg, poultry, meat, seafood & food products. The event focuses exclusively on solutions that deliver animal-based protein products from farm to table. This includes slaughtering, the full processing chain, packaging, labelling, cold chain logistics, quality control, hygiene, IoT and automation, wastewater treatment, and more. Visitors include processing companies, food retailers, importers, exporters, wholesalers, manufacturers, agents, distributors and engineering firms.
„The event focuses on solutions that deliver animal-based protein products. “
Meat Pro Asia
The official pre-event of Meat Pro Asia 2022 was launched at IFFA Forum in Frankfurt, Germany, on May 17, 2022. Panadda Kongma, director of Agri-business and Operation, VNU Asia Pacific, presented the business opportunity for meat processing and packaging in the Asia region and was joined on stage by Johannes Schmid-Wiedersheim, Director Brand Management Food Technology (IFFA).