Messe Frankfurt: Bundled digital competence
Messe Frankfurt

Bundled digital competence

Photo: Messe Frankfurt

Messe Franfkurt is consolidating its digital service for the home and living industry by combining Nextrade with nmedia, to become nmedia.hub. The company nmedia GmbH thus becomes the umbrella brand.


The merger creates a platform including 400 brands, 20,000 retailers and over € 1 billion in sales volume per year for the home and living industry. In future, nmedia.hub will connect online orders from the order and content platform with the world of EDI orders from nmedia. This means that retailers and brands no longer have to differentiate between two platforms and can manage many of their daily tasks centrally in the nmedia.hub, independently of the technical infrastructure of the retail partners.
„Now what belongs together is growing together.“
Nicolaus Gedat, managing director, nmedia
"Now what belongs together is growing together", says Nicolaus Gedat, managing director of nmedia GmbH. "Our company and the name "nmedia" have enjoyed a high level of trust in the home and living industry for over 20 years. At the same time, the services and products of Nextrade and nmedia have grown together more and more over the last two years. For us as a joint nmedia team, as well as for Messe Frankfurt and EK/servicesgroup, it was therefore clear that the next logical step is to bundle all offers on the platform even more strongly and thus make it easier for retailers and brands to enter into digital business processes under one roof".

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