Messe Frankfurt is taking its e-commerce activities a further step forward: The B2B marketplace Nextrade is offering a digital twin of the exhibition venue and a direct ordering function. The real space or exhibition stand can be captured and digitised with a special camera.
The different ranges of goods or themes are then directly linked to the supplier's Nextrade B2B shop. "We work very closely with our partners 747 studios, who create 3D animations, and Twenty2Eleven, for the 360° images of the showrooms. Together we have worked out attractive price packages for our customers", says Claus Tormöhlen, contact at nmedia, the company responsible for Nextrade.
„We see the digital walkthrough of the showrooms as a great benefit for brands and buyer.“
The visitor tour in 3D or the 360° tour enables customers to gain a visual insight or get to know the product range of the brands without an appointment on site. The platform also offers appointments with the sales force in the digital space, including a chat function. "We see the digital walkthrough of the showrooms as a great benefit for brands and buyers," says Philipp Ferger, managing director of nmedia and head of Consumer Goods Fairs at Messe Frankfurt. "The brands can now present their portfolio in an even more personal and individual way. Buyers benefit from the simple and intuitive guidance and reach their destination with just a few clicks."