As a result of increasing digitalisation in marketing, the product and service portfolio of Advertising and Publishing Services is becoming ever more consolidated. By merging them into the new department MFS Mediaservices, Messe Frankfurt is responding to its customers' growing need for marketing offerings with a wide coverage – both onsite and online.
Marketing services that support exhibitors with their appearances at trade fairs and B2B events have long been part of the core business of the company – from booth construction and catering to advertising opportunities. The aim of this restructuring is to tailor offerings and processes as well as possible to the need of customers and efficiently apply the synergies and potential that arise from merging the two service areas. The aim: to offer exhibitors tradeshow appearances with very wide coverage and new opportunities for generating leads with analogue and digital marketing products.
„Messe Frankfurt continues to develop as an expert in effective advertising measures.“
Ania-Virginia Kleinbichler has taken over management of the department. The media management graduate was previously responsible for customer programmes at Messe Frankfurt. The MFS Fairconstruction department for trade fair presentation will continue to exist in its present form.
"With the MFS Mediaservices department, Messe Frankfurt continues to develop as an expert in effective advertising measures for organisers and exhibitors. We are delighted that Ania-Virginia Kleinbichler is actively helping to shape this process as a marketing specialist," says Martina Bergmann, managing director of Messe Frankfurt Medien und Service GmbH.www.messefrankfurt.com/frankfurt/en/services.html