Messe München : Substantial drop in sales
Messe München

Substantial drop in sales

Photo: Messe München

"Another year of moderate results" was how Klaus Dittrich diplomatically described Messe München's financial year 2021. The chairman and CEO estimates Messe München's sales at 122.5 million euro. In the previous year, the figure was 93.6 million euro. Dittrich expects consolidated sales of 154.5 million euro for the group.

„We are entering a year of economic momentum. “
Klaus Dittrich, chairman and CEO of Messe München
This translates into a loss. According to current projections, earnings before interest, taxes, depreciation and amortisation (Ebitda) for Messe München (GmbH) totals -49.6 million euro (). During 2020 and 2021, Messe München lost about €400 million in revenue as a result of the COVID-19 pandemic. Around 200 members of staff have left the company. Messe München aims to return to pre-pandemic sales levels within three to four years.

The company is optimistic about 2022. "We are now planning to hold 54 of our own events inside and outside Germany during the new year. With the help of our full event calendar, complementary digital programmes and three open air concerts as a special highlight, we are entering a year of exceptional events and economic momentum." Trendset (January 8 to 10) again demonstrated that trade fairs can be held even under pandemic conditions. 1,500 exhibitors and brands and 13,000 visitors attended the ordering platform event.

Messe München also founded an innovation lab whose task it is to reimagine the trade fair as an event. This includes finding out how value chains can be extended.