Over 2,100 pre-planned meetings happened during ibtm arabia 2017, which took place from 7-9 February at Jumeirah Etihad Towers in Abu Dhabi. 82 exhibitors from 15 countries were joined by 120 Hosted Buyers from 32 countries for the three-day long event.Luma Khatib, Jordan Tourism Board, commented: “This is the first time that Jordan Tourism Board has taken part in ibtm arabia using the ‘pod’ structure. We found the format was of great benefit for us and, along with the diversity of buyers from across the globe and from a broad spectrum of different types of business, ensured we had very successful meetings and made many excellent business connections.
“The networking events also were very useful; the relationships generated throughout the functions allowed participants to get to know to each other in an informal environment which resulted in greater personal interaction.’’
Hosted Buyers were equally complimentary, with Adam Wing, from Bibby Financial Services saying: “ibtm arabia was a fantastically immersive event that combined business meetings with a city experience and generated some great connections who I will definitely work with in the future.”
The event utilises a ‘pod’ format with one-to-one meetings taking place during days two and three of the event. ibtm arabia 2017 featured a total of nine networking events and also offered the opportunity for attendees to experience some of the best attractions Abu Dhabi has to offer. www.ibtmarabia.com/en