Move into a $276m market: dmg events expands ...
Move into a $276m market

dmg events expands into Saudi Arabia

Photo: RICEC

Global event organiser dmg events is expanding its events portfolio into the Kingdom of Saudi Arabia with the launch of Saudi Signage Expo. The new event will be dedicated to the Kingdom's signage, digital, print, graphics, and imaging industries. The inaugural edition of the event will take place from January 29 to 31, 2024 at the Riyadh International Convention & Exhibition Centre.

„"Last year, the digital signage market in Saudi Arabia was worth in the region of $276 million. This growing industry needs a showcase."“
Matt Denton, president, dmg events
Demand for a rapidly developing market is the main driver of the new launch, according to Matt Denton, president at dmg events. "Last year, the digital signage market in Saudi Arabia was worth in the region of $276 million, according to 360iResearch," said Denton. "Experts forecast this to increase more than 75% to $492 million in just the next four years, seeing huge growth in the market. Add to this an outdoor advertising market forecast to be worth $360 million by 2025 and it's easy to see why we're launching the Kingdom's only event for the sector. This growing industry needs a showcase."

Leveraging dmg's global position and international networks, the exhibition aims to attract key decision-makers from the sectors behind the signage industry growth, including advertising, retail, hospitality, entertainment, real estate and commercial. At the three-day event's high-level conference programme, industry leaders will debate key issues concerning the signage industry. Exhibitors will be able to demonstrate their products live at the event and visitors will have the opportunity to enhance their skills with CPD (Continuing Professional Development) certified workshops conducted by industry experts.