Meeting Professionals International (MPI) will hold its upcoming European Meetings & Events Conference (EMEC) on 5-7 March 2017, at the Granada Congress Centre. MPI’s lineup of distinguished yet unconventional keynote speakers for EMEC 2017 include Monica Deza, David Beckett, Claus Raasted and Paul Bulencea. Deza, founder and CEO of the innovation and marketing firm Bendit Thinking, will present during EMEC’s opening general session. She will discuss the new wave of innovation that is transforming societies, cultures and businesses, and how to successfully navigate within the “Maverick Economy.” Beckett, creator of The Pitch Canvas and author of Three Minute Presentation, will deliver an engaging session on how to develop the perfect pitch followed by several live pitches where the audience will vote and determine the winning pitch.
Co-presenters Raasted and Bulencea will share tips on how to thrive in the “Experience Economy” and challenge the audience to learn by actually doing. Raasted and Bulencea are two of five founders of the College of Extraordinary Experiences, which produces conferences that teach participants how to design memorable experiences as an alternative method to traditional business development.
In addition to the general sessions, EMEC 2017 will offer nearly 30 education sessions, including master classes, immersive experiences, meet-ups, and innovative learning sessions called EduLabs. Session topics include event design, experiential marketing, slow meetings, technology and more. Other programme highlights include a brief demonstration from Dr. Boris Nikolai Konrad – a neuroscientist and the current Guinness World Record holder for memory, a private tour of the Alhambra Palaces and the MPI Foundation Rendezvous fundraiser and networking event.