In line with its commitment to sustainable practices, ADNEC Group is proud to announce it is now a major contributor to the Net Zero Carbon Events initiative. The industry initiative promises to produce net zero carbon footprint events by 2050 as it creates and supports a greener future for the meetings, incentives, conferences and exhibitions (MICE) industry.
Hosted by the Joint Meetings Industry Council (JMIC), the Net Zero Carbon Events initiative aims to develop a framework for the industry to reduce emissions by 2030 and work towards net zero by 2050, as well as establish ways to measure the industry's total greenhouse emissions and report progress on its goals. It has more than 215 signatories to date and more than 115 supporters. With sustainability high on its list of priorities, ADNEC Group was among the first UAE entities to make a Net Zero Carbon Events pledge.
„We are looking forward to sharing best practices with the industry in a bid to spur more companies on to reduce their emissions“
The Net Zero Carbon Events initiative provides an opportunity to demonstrate a positive action plan for addressing this global concern. Currently, ADNEC Group is working with the organising task force (UFI, AIPC, ICCA) and representatives from global key stakeholders in the events industry to develop the industry-wide roadmap towards net zero by 2050.
Commenting on ADNEC Group's silver contributor status, Humaid Matar Al Dhaheri, managing director and group CEO for ADNEC Group said: "There has never been a more important time than now to commit to sustainable practices. We are proud to lead the way in the UAE as we aim for net zero carbon emissions by 2050. We are looking forward to sharing best practices with the industry in a bid to spur more companies on to reduce their emissions."https://www.adnecgroup.ae