From November 14 to 17, international experts will meet up for the conference of the Global Association of the Exhibition Industry UFI in Muscat (Oman). At the Oman Convention and Exhibition Centre, they will be discussing the global economic situation, global risks and opportunities and trends in the exhibition industry. But the transformation of the exhibition as a medium, the industry's sustainability agenda and presentation of young talent will also be covered. Data and facts will be provided about serendipity, or chance observation, which has received attention in recent years as one of the advantages of exhibitions. Moreover, an "Industry Board Meeting" will be held for the first time at the UFI Global Congress, at which the agendas of the head members of the leading organisations of the exhibition industry will be presented for 2023. Over 500 delegates are expected from more than 50 countries and regions. This year's network meeting will be held in the Middle East again for the first time since 2012.