The German company Deutsche Messe, through its subsidiary Hannover Fairs Mexico
, and the Italian trade show organiser Italian Exhibition Group
(IEG), have signed a strategic understanding for launching new events in Mexico. The joint venture will be inaugurated with Active & Sports Expo, an event scheduled to take place in Leon, Mexico from November 25 to 27, 2021. The exhibition will be held at the Poliforum Leon – 18,000 square metres – selected for its favourable and central position in the Mexican state and for the local government's strong support.
Corrado Peraboni, CEO of Italian Exhibition Group, commented, "We have spent these pandemic months preparing the international development of our flagship products. The agreement with Deutsche Messe is an integral part of this strategy. The collaboration between two top European players seemed the best way to tackle such a highly promising market as Mexico and, after Wellness, we and our German colleagues will assess the possibility of developing further products."
„We form a solid alliance that will bring together years of experience, knowledge and global leading clients.“
Bernd Rohde, CEO of Hannover Fairs Mexico, pointed out that "thanks to the joint venture between Deutsche Messe and the Italian Exhibition Group, we form a solid alliance that will bring together years of experience, knowledge, best practices, new products and global leading clients, which, all together, will allow us to launch leading events in Mexico and Latin America."