Internorga is optimising its hall structure: In the new hall occupancy arrangement at Hamburg Messehallen trade fair centre, Halls A1, A3 and A4, as well as the upper floors of Halls B1 to B4, are dedicated to food, beverages and coffee. The organisers expect more than 350 exhibitors to present their new developments and innovations for plates, glasses and cups.
„We are creating more space for medium-sized companies and international players. “
Three trend areas are offering added value for all those interested in the beverage segment, including the newly created Craft Coffee Area. "With the optimised hall structure and the new beverage trend areas, we are not only providing a platform for numerous start-ups, but at the same time creating more space for medium-sized companies and international players. For trade visitors, the beverage segment will become even more diverse in the coming year and offers a very special kind of experience with the topics that are currently relevant", says Claudia Johannsen, division manager at Hamburg Messe und Congress (HMC).