The TCF Center
in Detroit will have a new name from mid-2021 onwards: Naming sponsor TCF National Bank has announced an anticipated merger with Huntington Bank. Once the merger is completed, TCF Center will bear the Huntington name along with a few other Midwest venues. The naming rights contract for the centre will stay the same, only the name will change.
„We will welcome the Huntington name on our centre.“
"The merger of these two partners will strengthen every community they call home, including Detroit. Together, they have pledged to bring jobs and programmes that drive economic inclusion to Detroit," said Claude Molinari, general manager of TCF Center/ASM Global. "We will welcome the Huntington name on our centre."
TCF paid $33 million over 22 years for the naming rights of the Detroit convention centre in February 2019, making it the largest naming rights deal for a convention centre at the time. With the removal of the TCF branding, the TCF Center will be rebranded with the Huntington name. As the launch of the venue rebrand approaches in 2021, the TCF Center sales and events team will be in close conversation with customers, the company stated.