The world is not the same as it used to be, and the global pandemic has taught the exhibition industry to be adaptable and reinvent ways of doing business. The third edition of the UFI Exhibition Management School (EMS), scheduled to take place in 10 online sessions from June 28 to July 23, 2021, delivers content in line with the new reality. The faculty of industry experts will combine both global insights and regional expertise for the European region.
Programme topics include sessions on agile cross-sales strategies, customer centricity and care, cross-channel exhibition marketing, digital innovation, HR and leadership, global business development, Budget and P&L, strategy creation and development.
Graduates from the UFI-EMS will receive a certificate of completion. Furthermore, the UFI-EMS is part of the recently launched UFI Certified Professional (UCP) designation. Taking part in the UFI-EMS means gaining credits towards the UFI Certified Professional designation. Early bird rates apply through May 10, 2021.