NürnbergMesse : BrauBeviale revamps date and ...

BrauBeviale revamps date and branding

Photo: NürnbergMesse

BrauBeviale is gearing up with a fresh look and whole new schedule: From November 28 to 30, 2023, the event will be under way under the motto “We stand for variety”, meaning show organisers now have the entire beverage industry in their sights.

The motto describes a crucial core aspect of the trade fair: “Only if various players, from young entrepreneurs to experienced industry insiders, can come together under one roof in a relaxed and friendly atmosphere do you achieve that specific sense of community that makes BrauBeviale so unique,” the organiser states. To ensure that this continues to be the case in future, Andrea Kalrait, Executive Director BrauBeviale and Beviale Family at NürnbergMesse, has held intensive discussions over the past few months with her team and the event’s institutional sponsor, Private Brauereien Bayern e. V. (Bavarian Association of Private Breweries) about the positioning of BrauBeviale.
„This is a wonderful opportunity for a stroll around the magical Christmas market.“
Andrea Kalrait, Executive Director BrauBeviale, NürnbergMesse
The idea of building bridges together to unite all the various players will also be conveyed through the visual brand identity. “This is where we literally come full circle, as the circle is the key element of the new BrauBeviale brand image that will run through the design of all trade fair communications,” the organiser explains.

Additionally, the timing is new as well: BrauBeviale will now be taking place in late November, offering the perfect opportunity to round off out the year with the rest of the beverage industry. Another treat in store for you is the world-famous Nuremberg Christmas Market, which the Nuremberg “Christmas Angel” will be officially opening the day after fair comes to an end. Andrea Kalrait believes this will add that extra special touch: “Particularly for our international visitors, this is a wonderful opportunity to round off their visit to BrauBeviale with a stroll around the magical Christmas market stalls.”