Nürnbergmesse is exporting its Embedded World format, launched 20 years ago in Nuremberg, to China: From June 15 to 17, 2022, the exhibition for embedded systems will be staged in Shanghai for the first time. To put this into practice, the Nuremberg company has enlisted the support of Weka Fachmedien and Informa Markets Creativity in Shenzhen.
„This new event in China will put us closer to our key markets and customers in Asia.“
Roland Fleck, CEO Nürnbergmesse Group, is very pleased about this new exhibition: "This represents a further step forward for us in our key market, China. After re-starting our exhibitions in Germany this autumn, we are continuing with the approach that has proven successful so far: developing our product families further and making targeted investments in other countries."
For his fellow CEO Peter Ottmann, the positioning of embedded world in Shanghai is an important signal: "Embedded World is the leading exhibition for embedded systems and a genuine strategy for success that is 'made in Nuremberg'. For the future, this new event in China will put us even closer to our key markets and customers in Asia, while bolstering our brand presence there."
The new trade fair will be held on around 16,000 square metres of exhibition space in the Shanghai World Expo Exhibition and Convention Center (SWEECC). Around 300 exhibitors and more than 10,000 trade visitors are expected at the premiere.www.nuernbergmesse.de/en/press/press-releases/embedded-world-goes-to-china