Roland Zobel has been named as new marketing director of IWA OutdoorClassics. He holds the reins for the marketing activities of NürnbergMesse's international trade fair for hunting, shooting sports, equipment for outdoor activities and for civilian and official security applications in his hands. In addition, he is responsible for the marketing of HUBANA Jagderlebnistage Schloss Lembeck.
With Zobel, NürnbergMesse gains a new employee with many years of professional and practical experience within the industry. Through his work for the Neumann-Neudamm group, Zobel knows the business as a retailer, wholesaler and manufacturer. He himself is a huntsman and sports shooter as well as an expert in the relevant association landscape in the areas of civilian gun ownership and is very well networked in the target group. Most recently, Roland Zobel held the position of editor-in-chief at the industry magazine WM-Intern.
„We will optimise and further sharpen the marketing.“
Zobel himself, meanwhile, is very much looking forward to the new professional challenge: "I can expect a young team and exciting tasks - and I'm really looking forward to that. I can complement this young team well with my many years of experience in the media landscape. Together we will optimise and further sharpen the marketing of the IWA OutdoorClassics as well as that of the HUBANA Hunting Experience Days."www.iwa.info/en