The Oman Convention & Exhibition Centre (OCEC) has entered into a partnership agreement with the Omani out-of-home advertising firm Mubashir, thus offering local and international brands an opportunity to expand their visibility via indoor/outdoor advertising solutions within the OCEC Precinct. The project will be delivered in three phases.
The planning and site inspections have begun, and the project's phase 1 installation is expected to be completed by Q3 2022. This first phase will provide a combination of indoor/outdoor advertising solutions incorporating both static and digital spaces. Advertising brands will be able to book their space in advance as soon as the networks are finalised and announced.
„This new partnership meets growing market demand.“
According to the OCEC, Mubashir was selected to manage the project's operations due to their long-standing reputation in the local market for offering premium out-of-home (OOH) advertising solutions. Currently, Mubashir's network consists of over 120 digital screens and billboards across 60 strategic locations throughout Oman. These collectively generate millions of measured impressions per month for advertisers.
Speaking about the partnership, Said Al Shanfari – CEO, OCEC, stated, "This new partnership comes in line with the growing market demand in Oman for premium-position advertising space. With OCEC's long list of events scheduled into our calendar for the coming months, the OCEC precinct will cater perfectly to advertisers seeking maximum high-quality exposure for their brands."https://ocec.om/