With business beginning to take off again both at home and internationally, Messe Düsseldorf is realigning and sharpening its focus. “If we want to be up front with the big players on the international trade fair market, we must continue to grow and adapt. The coronavirus pandemic has been a catalyst for new trade fair topics and measures, although this development is not solely down to the pandemic", CEO Wolfram N. Diener explains.
Messe Düsseldorf has defined a number of new areas that it will be focusing on in the years ahead until 2025. This will include growing its global business, developing new trade fair topics and services, strengthening sales, and digital transformation.
„The coronavirus pandemic has been a catalyst for new trade fair topics.“
Each area will be in the hands of a dedicated interdisciplinary team of experts whose job it will be to turn expertise from various areas, projects and interdisciplinary departments into operative successes.