SILMO brings its optics and eyewear competence to Singapore, where it will be held for subsequent editions in 2024 and 2025. A MOU (Memorandum of Understanding) has been signed by SILMO International, MP Singapore, and Singapore Tourism Board to officially launch SILMO Singapore.
In tandem with SILMO International’s brand development, SILMO has had a presence in the Southeast Asian region since 2018, with the hosting of the ASEAN Optometric Congress along with an international trade show in Bangkok. SILMO Singapore aims to be the Asian flagship edition of SILMO Paris, an international B2B eyewear and lifestyle tradeshow recognized as the global launchpad for new designs, collections, and technologies in the eyewear industry.
„SILMO Singapore will also include quality programming“
Jerome Colin, President of SILMO International commented that “Singapore, being an accessible and vibrant gateway to the Southeast Asia region will be able to target significant presence from international trade sellers and visitors, from the optical and eyewear sector industry. Like SILMO Paris, SILMO Singapore will also include quality programming to enrich visitors’ retail experience and insights on the latest innovations in the industry.”
The first edition of the new show is scheduled to take place over three days at the Suntec Singapore Convention & Exhibition Centre from April 12 to 14, 2023.en.silmoparis.com