Messe Frankfurt and Messe Friedrichshafen are intent on further developing the topic of mobility together. They have founded a joint venture for this purpose: Fairnamic, which combines the words "fair" and "dynamic". The aim of the enterprise is to combine the performance capabilities of the two companies in order to expand the leading fairs in the sectors general aviation and urban mobility with the driver topic bicycles.
Messe Friedrichshafen will contribute its brand clusters Eurobike and Aero; Messe Frankfurt, its weight and internationalism and also ensure that Fairnamic enters the market well endowed. The new company will be headquartered in Friedrichshafen – and organise Eurobike in Frankfurt from 2022. Aero will remain on Lake Constance and near to the airport and be further internationalised – adding an event in Asia in 2022 to the existing event in South Africa – and will be a showcase for e-flight and sustainability.
„The task is to make Eurobike and Aero accessible to a broad audience.“
Klaus Wellmann, CEO of Messe Friedrichshafen: "Our partnership with Messe Frankfurt, an absolute heavyweight in the global trade show business, is another important step in our international expansion strategy. Through this merger, we are adding key building blocks to the value chain and earning capability of our bike and aviation events and creating first-class access to customers." The transportation shift is now in full swing. "The task now is to rapidly and robustly strengthen the market position of our two leading trade shows, Eurobike and Aero, and make them accessible to a broad audience", said Uwe Behm, member of the executive board of Messe Frankfurt.
New dates, new concept, new venue – but the team is the same. The organiser from Friedrichshafen is planning to move the Eurobike dates forward to the slot in late June to mid July. With three days reserved for trade followed by a festival weekend, Eurobike 2022 is to be held in Frankfurt from July 13 to 17. "The bicycle is the driver that will give a real and, above all, sustainable boost to advances in mobility that are imminent worldwide", the head of Eurobike, Stefan Reisinger, says and promises to elevate the brand cluster to a new level.
For Aero, its head Roland Bosch promises innovation and future-oriented topics such as sustainability of aviation, e-flight or new mobility. "Urban air mobility is one of the topics that we will be focusing on more in future."www.messefrankfurt.com/messe-frankfurt-friedrichshafen-fairnamic