Playground for virtual and hybrid events: Mes...
Playground for virtual and hybrid events

Messe Berlin studio expands services

Photo: Messe Berlin

With the Messe Berlin studio, Messe Berlin is offering its customers a multi-purpose TV studio as an ideal platform for virtual and hybrid event formats. This service targets companies, exhibitors and organisations that want to record and livestream events on the Berlin exhibition grounds. An experienced team of technicians, camera operators and directors is available to provide support, from consultation through to realising and broadcasting, ensuring everything goes to plan.

Covering an area of more than 1,200 m², the Messe Berlin studio in Hall 7.1 offers ample space for a range of studio settings and for staging productions. Decorative installations provide a backdrop that can be tailored to individual needs. Even the studio's basic equipment features ultra-modern camera technology, sound engineering and video directing systems. Regardless of whether you are broadcasting to an audience of one thousand or tens of thousands, high-performance livestreaming software ensures a high-quality virtual experience  that can be uploaded easily onto any video or social media platform. Work is currently taking place on an innovative pop-up concept that will allow studio-quality livestreaming to no longer be confined to Hall 7.1. The pop-up studio can function anywhere on the exhibition grounds, wherever the customer is planning an event.
„In-person events go hand in hand with a virtual experience.“
Martin Ecknig, CEO of Messe Berlin
"For trade fairs and congresses the focus will always be on an in-person event. That still goes hand in hand with a virtual experience. For us, being able to flexibly offer digital services on the entire grounds represents an important part of our 'Messe plus' event concept", said Martin Ecknig, CEO of Messe Berlin.