The Premium Group, Europe's biggest player in advanced contemporary fashion, is returning to Berlin from Frankfurt and presenting a new live event concept around the Funkturm Berlin and its Summer Garden in July. The government in Berlin is happy with the move as it sees itself as the metropolis for the culture and creative industries with Europe's biggest start-up scene.
„It's a shame that the move to Frankfurt didn't work out“
Back with a bang and more: The Premium Group wants to redefine the future of fashion shows. "Traditional trade fair formats are no longer up to date ", Anita Tillmann, managing partner of the Premium Group, summed up. "We have to reinvent ourselves and look to the future – to a new phase in the life of the fashion industry post pandemic, which has changed everything. Digitisation, climate change, pandemic, changing values, new industry cycles and new players, as well as topics around gender equality, diversity, metaverse, gaming and NFTs, are just a few areas we are dealing with. We aim to set new standards for the future of trade events and merge B2B and D2C with our new event concept."
"It's a shame that the move to Frankfurt didn't work out," says Jörg Arntz, managing director of the Premium Group. "We all tried very hard and did our best. We are Berliners at heart and are confident that the new government will anchor Berlin as Europe's creative metropolis in a sustainable and economic way." Fashion Events is scheduled to take place from July 7 to 9, 2022.