Peirui Tan will work with UFI members and partners to drive advocacy efforts for the global exhibitions industry and industry-wide initiatives. She will engage with our allied organisations and international institutions around future-focused topics such as sustainability and talent.
„UFI's work around advocacy issues has multiplied in recent years, so we decided to create a new position that will focus on such activities.“
Adeline Vancauwelaert, UFI COO
Peirui will also be the liaison for the UFI Associations Committee and be the UFI project lead for the key advocacy campaign Global Exhibitions Day, taking place on June 7, 2023 (remember Hashtag #GED2023). A Singaporean based in Frankfurt/Germany, Peirui has over 15 years of global experience working with the Singapore Tourism Board and Business Events Sydney with expertise in government engagement, strategy development and relationship management. She also holds a Master's Degree in Public Administration from the University of Southern California and a Bachelor's Degree in Business Administration (Hospitality Business) from Michigan State University.
www.ufi.org
