The IMEX Group is taking a new approach to its education and content strategies from 2017 by introducing an annual ‘talking point’. The single, headline theme will allow the company to plan and respond more dynamically to rising trends and issues within the international meetings, events and incentive travel industry. The 2017 IMEX Talking Point is ‘Purposeful Meetings: How to plan with deeper meaning, innovation and insight in mind’. It will feature explicitly through a range of new initiatives and implicitly within the programmes for both IMEX in Frankfurt and IMEX America 2017.
Carina Bauer, CEO of the IMEX Group explains the thinking behind the new move: “We’re committed to continually adding to the value of the learning and networking opportunities we provide through our trade shows. That means we have to keep ahead of industry trends and keep talking to all our visitors and exhibitors to discover their problems and needs and decide how we can help solve them.
‘Purposeful Meetings’ reflects an imperative which meetings planners and event marketers are already being asked to address. Bauer sums it up as: “There is a shift towards the intentional planning and creation of ‘memorable moments’ not meetings, and ‘experiences’ not events. ‘Purposeful Meetings’ are engaging, inspiring and enjoyable with long-lasting positive outcomes. They are successful and satisfying because they’ve been planned with specific outcomes and behaviours in mind, and they achieve these outcomes and behaviours by taking into account five key elements: Behavioural Science, Meeting Design, Health & Wellbeing, CSR Legacy and, of course, Technology.”