Azerbaijan Tourism Board launches health and ...
Azerbaijan Tourism Board launches health and safety campaign

PwC to lead the audit and certification process of SAHMAN

Foto: Azerbaijan Tourism Board

The Azerbaijan Tourism Board, together with the State Tourism Agency of the Republic of Azerbaijan and in cooperation with Food Safety Agency of the Republic of Azerbaijan, has announced the launch of an innovative program called SAHMAN (Sanitation and Hygiene Methods and Norms).

“sahman,” meaning “immaculateness” in Azerbaijani, is a nationwide campaign set to transform Azerbaijan’s existing health, safety and hygiene standards. Supported by the unwto, it also reaffirms the country’s commitment towards providing a world-class tourism destination for its citizens and future visitors alike in the post-pandemic world. The State Tourism Agency of the Republic of Azerbaijan is finalising talks with international firm PwC to audit and certify these standards.

As part of the countrywide measures to contain the spread of covid-19, sahman is founded upon safety, transparency, social responsibility and inclusivity. The programme will adopt a holistic approach to fuel innovation across the tourism industry, ensuring the involvement of all relevant public and private partners, and the safety of those working in the sector. It will culminate with the launch of Azerbaijan’s Domestic Tourism Campaign this summer.

Florian Sengstschmid, CEO of Azerbaijan Tourism Board commented, “The current global pandemic has brought to light the need to reassess and enhance our standards across the industry. The sahman programme calls upon all stakeholders in Azerbaijan to adopt even better practices in their businesses in the interest of safeguarding public health and supporting the regrowth of the industry. With this long-term shift in behaviour, we aim to ensure that these higher standards will be upheld beyond the current crisis.”

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